social media management

Social Media Management

If you own a business, it likely has a Facebook business page. If it doesn’t, then why are you reading this? Go make one!

Posting once a month, however, is not enough. Your customers in today’s market expect you to communicate consistently and with content that they are interested in, regardless of whether it directly pertains to your business. 

So… what exactly is it?

Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter.¹ Read below for details on each step.

CREATION

If you’re an individual, taking selfies and posting what you had for breakfast might suffice for your followers. Businesses have a harder challenge, especially if you’re a traditional business such as a law firm, medical clinic, or school. This is where professional content creation comes in. It’s our job to create appropriate content (images, tone of posts, posting relevant articles) and most importantly, analyzing previous post performance to see what your audience responds to. Instagram, and Twitter.¹ Read below for details on each step.

SCHEDULING

The perfect time of day to capture the widest audience on your social networks is powerful knowledge. If you post every day at 8am, but 90% of your followers don’t wake up until 10am, wouldn’t you want to know that? Professional social media managers use a combination of analytics, scheduling tools, and traditional marketing techniques to nail down the most effective time to post. 

Monthly social media calendars are also created so you are aware of what will be posted on your behalf before it goes live.

ANALYZING

Oh, numbers and graphs. They are a marketer’s best friend. But if you don’t like them or know what to look for, you can miss significant opportunities to reach your target customers and worse, lost profits.

ENGAGING

The word engagement in the social stratosphere simply means interaction. Are your followers liking, sharing, reposting, or commenting on your posts? That’s engagement.

Engagement also goes both ways though—if a follower starts speaking to your brand, someone needs to respond. It’s just the nice thing to do. 🙂

Moon 40 offers both social media management and paid advertising management plans, each based on how many posts or ads you want to publish per month. Contact us for a quote!

Moon 40 offers both social media management and digital advertising plans, each based on how many posts or ads you want to publish per month. Send an email and we’ll chat!